Rebekah Hubbell traveled for the first time outside of the US at six years old. She visited China, Korea and the Philippians with her mother. That cultural exposure so young was the spark that captured her heart and influenced now over forty years of traveling around the world and learning about people and the human spirit. Visiting Estonia, Finland and Russia at the age of fourteen while on a music tour just 2 weeks after the coup in 1991, studying in Jerusalem for a year in her early twenties absorbing over tea and hummus the politics and way of life in the Middle East, and producing her first feature film shot in Buenos Aires, Argentina nearly a decade ago ignited a deeply rooted passion to engage and understand the heart of people and the circumstances of the world. These experiences became a significant part of her personal travel interests and professional journey.

Over the last twenty-five years through her boutique brand management company, Rebekah has launched various missional brands and creative properties. Business investments, independent film financing, executive producing, content licensing and distribution, campaign marketing, music tours, live events, radio/podcast, book publishing and corporate brand integrations are the infrastructure and support she has aligned for a diverse portfolio of projects.

Creating the LIV Foundation, is a dream come true. It provides an opportunity for the LIV team to develop and produce content that celebrates how extraordinary the culture of our world truly is. The world changes through media and entertainment. Rebekah has positioned the LIV Foundation to participate in the global marketplace and amplify the good in people while supporting those around the world who need it the most.